Friday, February 16

The 5 things in DTC you need to know today

February 16, 2024

🗣 Looking for more qualified leads? Reach 24,000 DTC Brands

🚨 In today’s newsletter 🚨

  • Charting the Course to eCommerce SEO Success

  • How Generous Return Policies Drive Sales

  • Hyper-personalization is Becoming the New Standard

Let’s get into it👇

SEO
#1 - Charting the Course to eCommerce SEO Success

The Rundown: Understanding user intent through mapping keyword searches to stages of the customer journey is vital for creating targeted content.

The details:

  • Keyword tagging aids in aligning content strategy with each phase of the buyer's path.

  • Formulas in spreadsheets can automatically categorize keywords based on word count or brand mentions.

  • Optimizing for engagement signals like time on page and click-through rate impacts search rankings.

  • Personalization and social proof elements boost conversion rates at different stages.

  • Supporting the customer journey is more crucial in ecommerce than B2B scenarios.

Why it matters: Tailoring SEO initiatives and content to the customer journey has a ripple effect that pays dividends across marketing efforts.

ZAYMO
#2 - Gozney Increased Sales 27% by Introducing Shopping in the Inbox

You heard that right… shopping in the inbox itself. Mic drop. Check out how it works with Zaymo:

Backed by YCombinator, Zaymo is at the forefront of retention marketing innovation. Join Gozney and dozens of other brands pushing the boundaries of emails.

Read more (3 minute story) or book a demo

SALES
#3 - How Generous Return Policies Drive Sales

An ecommerce site's returns policy is a key driver of conversion rates and customer retention. Shoppers demand flexibility, so crafting an easy, frictionless policy is essential.

Step-by-Step:

  1. Research competitor policies. See what leading sites in your niche offer for return shipping, timeframes, etc. Meet or exceed the bar they've set.

  2. Emphasize free, easy returns upfront. Call this out clearly on category pages, product pages, and checkout. Don't hide the details in fine print.

  3. Make the process simple for customers. Provide a printable return label, schedule pickups, and make tracking self-service. Minimize calls to customer service.

  4. Turn returns into exchanges. Make it easy for customers to swap items or spend store credit from a return. This turns a loss into another potential sale.

  5. Analyze metrics and optimize over time. Look for patterns in reasons cited for returns and adjust policies or products accordingly.

Actionable Takeaway: An easy returns process breeds confident customers. They'll buy more often knowing they can send items back if needed. Prioritize policy generosity and frictionless systems.

DTC Daily’s Monthly Spotlight:

Tools and Services

Need a Graphic Designer? Cost effective solution, instead of full-time employee: Delesign 

Get a Metal Business Card: My Metal Business Card

Use influencers to create UGC for your brand: minisocial


🗣 Have an upcoming event or tools you’d like to recommend to 24,000 DTC Brands? Click Here

RESOURCES
#4 - Things Worth Checking Out

AI - How AI Helps Sellers Perform Better Across Marketplaces

TOOLS - eCommerce toolkit trends for 2024? These are the tools to go for

REPORT - AR tops new ways of shopping, consumer research finds

STATS - 33 key ecommerce statistics for 2024 you need to be aware of

 STOCK - 3 hidden-gem ecommerce stocks ready to ride a massive market wave

PERSONALIZATION
#5 - Hyper-personalization is Becoming the New Standard - and Brands Must Evolve Fast to Deliver

The Rundown: Customers now expect perfectly timed, tailored interactions based on a deep understanding of their individual context. Legacy engagement strategies are no longer cutting it.

The details:

  • Linear customer journey mapping fails to meet situational, shifting needs in the moment.

  • Outdated funnel models cannot drive relevance or optimize experiences.

  • Customers demand predictive engagement based on real-time signals and preferences.

  • Mass personalization through advanced AI is now possible at scale.

  • Martech innovation is enabling this next generation of intelligent CX.

Why it matters: Customers will switch to brands that wow them through anticipation of needs and hyper-personalized interactions.

Standing out requires adopting new architectures and technologies to deliver proactive 1:1 experiences powered by contextual AI. The bar is being raised exponentially - evolve fast, or fade to irrelevance.

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