Friday, December 8

🗣 Want to get in front of our audience? Start here…

🚨 In today’s newsletter 🚨

• Driving revenues using media

• Should you move to Shopify from Wix?

• How to sell more with a personal touch

Let’s get into it👇

#1 - 📦 New recipe for driving revenues with media

📰 TL;DR - Keen to tap advanced media and AI for revenue gains? Great! But have you built the needed capabilities? This piece shows how to better link media to sales. For example, brands investing in these commerce strategies see 50% higher revenue and customer acquisition results. However, only 12% of companies have the digital maturity required. So most need to develop specialized skills, unify data, and leverage agency partners.

Key is harnessing AI and first-party data to target and personalize ads. Like, data clean rooms securely share insights from multiple partners to sharpen messaging. Brands also need branded and borrowed content – 64% now use AI matching to authentically integrate influencers. The goal is collapsing inspiration, discovery and buying into one seamless experience.

💡 Insight - Digital shifts are here to stay. Younger buyers expect online convenience; businesses recognize the value of digital channels. Retail brands must adapt with advanced commerce media to drive outcomes. Invest in retail media, social commerce, livestreaming.

These platforms inspire, engage and convert customers with compelling experiences. But you need analytical muscle and organizational maturity to connect media dots. Choose partners wisely to build data, campaign and content capabilities that match your brand story. With the right digital mix, acquire and serve customers effectively.

➡️ You can read the article here...

#2 - 🚀 Boost your marketing with quizzes, calculators and forms

The Outgrow platform lets you create quizzes, polls, calculators and more to turn passive audiences into active participants - which can help you:

• Captivate audiences with fun, informative interactions

• Generate qualified leads with personalized experiences

• Increase conversion rates from browser to buyer

• Execute without any coding knowledge or experience

• Optimize strategy with real-time analytics

Trusted by 50,000+ Businesses

Global brands like Nike, Amazon and Adobe use Outgrow, alongside startups and SMBs. You can experience higher engagement, lead generation and sales with interactive content.

#3 - 🔄 Moving to Shopify from Wix

📰 TL;DR - As an ecommerce seller, you have to continually evaluate if your store platform still serves your needs. Wix offers easy initial setup, but growth may reveal limitations in SEO, speed. Examine if migrating to Shopify enables greater customization, faster pages, better search visibility.

The transition can be complex, so partner with an experienced IT provider to prevent data/traffic loss. The effort is worthwhile to gain a foundation that scales with your ecommerce ambitions.

💡 Insight - Despite earlier holiday shopping, data reveals nearly half of shoppers still plan major purchases in December. This presents an opportunity to capture late gift-buying, especially among younger shoppers waiting on funds and procrastinating male shoppers.

Consider promoting digital gift cards, curating gift guides, expediting shipping, and preparing gift sets for hurried shoppers. The week before Christmas brings a swell of male shoppers seeking last minute gifts. Prepare for the Christmas Eve customer rush by ensuring sufficient inventory and POS readiness.

➡️ You can read the article here...

📣 Want to get in front of our audience? Start here… 

#4 - 🛠️ Things worth checking out

😎 AI - Here’s a list of 7 AI tools to boost Amazon sales.

📱 TECHNOLOGY - The smart parcel locker market helping e-commerce “deliver better” to be worth $1782.73 million by 2030

🎨 CONTENT - 7 creative ways to use ChatGPT for boosting e-commerce customer experience

💵 PAYMENTS - This interesting piece discusses the evolution of the checkout experience

📈 STOCKS - Stocks for e-commerce companies selling luxury goods falling

#5 - 🤝 Selling more with a personal touch

📰 TL;DR - Online shopping keeps evolving to meet rising shopper demands for more personalization. Research shows that customization leads to better customer experiences and drives sales growth.

Retailers now use AI tools to tailor product recommendations and marketing based on individual data. Strategies include consistent platforms, voice assistants, post-purchase deals, and visual search. The goal is to mimic an in-store visit's personal touch to build lasting shopper relationships.

💡 Insight - I know - the deadline to meet new payment card security standards is approaching, but merchants need to start preparing now. Upgrading systems is complex and requires ample lead time. Communicate timelines to customers early and offer incentives for being early adopters.

Also view this as a catalyst to innovate checkout with AI for better personalization and conversational commerce. The leaders will leverage this deadline to overhaul customer experience.

➡️ You can read the article here...