Friday Dec 27

 🚨 In today’s newsletter 🚨

• Marketing Tips That Deliver Results

• How Blume’s Before & After Email Drives Clicks Effortlessly

• Cody Plofker’s 2025 Playbook: Controversial or Genius?

• Latest News: $132K – $149K, Here’s What Seed-Stage Founders Pay Early Employees, Based on Data & more…

Let's Dive Into It! 👇

#1

Marketing Tips That Deliver Results

Insider Marketing Newsletter Delivered to Your Inbox

Unlock expert marketing insights with Masters in Marketing by HubSpot!

This weekly newsletter brings you:

• Strategies straight from industry leaders like the NBA, Liquid Death & Oatly.

• Behind-the-scenes stories of campaigns that crushed it.

• Actionable tips to boost your results today.

Stay ahead in the ever-changing marketing world. Don’t miss out—subscribe now and level up your skills!

Subscribe Today

#2

How Blume’s Before & After Email Drives Clicks Effortlessly

Happy Friday!

I love it when brands come up with really good emails, which includes not just the design, but also the copy.

Here’s what I like about this email, and what I think can still be improved.

What I like:

• The before and after photos hit hard. Real skin, real results. No fancy lighting tricks – just a solid transformation. That’s exactly what people want to see when they’re dealing with acne.

• The headline is clean and straight to the point. “The Results Speak For Themselves” – short, confident, and makes you want to scroll down.

• Calling out the ingredients with benefits feels personal. Blue Tansy, Tamanu, and Rosehip sound fancy, but breaking down what they do makes the product feel more legit.

• The “Try Meltdown” CTA feels impossible to miss. It’s sitting there waiting to be clicked – no guesswork involved.

• I like the simple layout. It’s not trying to do too much. The focus stays on the product and its impact, which is all you really need.

• The clean beauty and WOC badges? Nice touch. It subtly tells me this brand actually cares without screaming about it.

What I think can be improved:

• The “award-winning” line feels thrown in. I’d either lean into that more or leave it out. It’s kind of just floating there.

• The product shot is fine, but it could use more context. Maybe a hand holding the bottle or a quick tip on how to use it. Just something to make it feel more real.

Overall, it’s solid. A few tweaks here and there, and it’s golden.

Alright folks, that’s it for today!

Hope you have a great time ahead of your holidays and enjoy some down time with your families.

-Ibrahim

#3

Cody Plofker’s 2025 Playbook: Controversial or Genius?

Cody Plofker was the CMO of Jones Road Beauty−one of the fastest growing brands, who recently took over the position of CEO, replacing his mother, Bobbi Brown, who’s been well known in the beauty industry.

While some of his takes for 2025 are quite controversial, he does seem to share some solid takes as well.

📰IN THE NEWS

👉$132K – $149K, here’s what seed-stage founders pay early employees, based on data

Seed-stage startups in the U.S. are offering salaries ranging from $132K to $149K for early employees, with engineers receiving the highest compensation. Founders aim to attract top talent while managing tight budgets. This sheds light on fair compensation practices for startups and helps professionals evaluate their value in the early-stage job market.

👉Bluesky is testing a trending topics feature

Bluesky is testing a trending topics feature to enhance real-time content discovery, similar to platforms like X (formerly Twitter). This feature will spotlight popular discussions, helping users engage with relevant conversations.

👉Party City to close all stores in bankruptcy

Party City has filed for Chapter 11 bankruptcy, planning to close some stores and liquidate inventory as part of a restructuring effort. The company faces ongoing challenges, particularly with shifting consumer behaviors and rising costs, but aims to improve profitability.

#Sponsored

Automate Outbound, Accelerate Sales

Hire an AI BDR and Save on Headcount

Outbound requires hours of manual work.

Hire Ava who automates your entire outbound demand generation process, including:

• Intent-Driven Lead Discovery

• High Quality Emails with Waterfall Personalization

• Follow-Up Management

Let your reps focus on closing deals instead of writing emails.

Hire Ava to slash costs & boost productivity.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.