Friday Dec 13

 🚨 In today’s newsletter 🚨

• Roku Launches Its Own Self-Serve Ad Platform

• Smart Side Carts: Why They Shine On Mobile And Desktop Alike!

• The Email That Made Me Rethink My Breakfast—And Marketing

• How a Community Built a $1M Brand—Watch Now

• Latest News: Shoppers Projected To Return $890B In Merchandise This Year

  Let's Dive Into It! 👇

#2

Roku Launches Its Own Self-Serve Ad Platform

As we enter the bustling holiday shopping season, you have a unique opportunity to connect with consumers through connected TV (CTV) advertising.

Roku's self-serve ad platform is particularly noteworthy this year, allowing you to reach holiday shoppers directly in their living rooms.

Setting up is super easy, and with traditional platforms like Meta and Google getting crowded and expensive, testing out Roku could be a smart move.

Run CTV Ads on Roku This Holiday

• Reach holiday shoppers where they’re streaming on Roku 

• Set up, optimize, and measure campaigns in real-time

• Engage viewers with interactive, shoppable on-screen ad formats

Read the holiday guide

#2

Smart Side Carts: Why They Shine On Mobile And Desktop Alike!

We’ve tried, and it’s absolutely true! While it performs well on mobile phones, it performs really well on desktops too, and we recommend Rebuy for this!

Here’s an example of the smart/slider cart:

#3

The email that made me rethink my breakfast—and marketing

I love all things retention! It’s a core part of who I am and what I really enjoy working on, especially when it comes to emails & SMS, and when I come across a really good one, the first thing that comes to my mind is, “I gotta share this with the DTC Daily community!”, so let’s look at one of the favourite emails I came across this week.

Here’s why I love this email from Surreal—and why you should take notes:

• Hook that pulls you in

  Three big, philosophical questions… and one is about breakfast. They lead with curiosity and humor, and you're already invested before they even pitch.

• Benefits that slap

  No fluff here. Each subscription perk—running out, discounts, flexibility, and cancellation—is spelled out in bold, no-nonsense copy. They hit every hesitation you might have and wipe it out.

• Brand voice that doesn’t try too hard

  The humor is effortless. No cringe. No dad jokes. Just witty, light-hearted, and self-aware copy that keeps you reading. That "Turns out it was cereal too" line? Perfect close.

• CTAs that actually make you click

  “SUBSCRIBE & SAVE” and “GET ENDLESS CEREAL”—not boring, not generic. They’re crystal clear and still on-brand.

• Design that doesn’t fight the message

  Bright colors, clean layout, and just the right amount of visual flair to keep it interesting without overwhelming you. Everything supports the message, nothing distracts.

This email does what every DTC brand should do that offer subscriptions:

Make subscribing sound like the only smart move, while keeping it fun and friction-free.

Alright folks, that’s it for today!

Have questions? Ask here.

#4

How a Community Built a $1M Brand—Watch Now!

In case you missed it—we launched the DTC Daily Podcast! Our first episode dives into The Power of Community Building with Emma, founder of Laceeze, who grew her brand to $1M by turning customers into her strongest advocates.

What you’ll learn:
✅ How to use community to market your brand.
✅ Smart strategies to scale without relying solely on ads.

Watch the full episode here and subscribe so you don’t miss the next one.

📰IN THE NEWS

👉Shoppers projected to return $890B in merchandise this year

Retail returns account for 16.9% of annual sales. Retailers like Amazon are cutting costs with refund programs that don’t require returns. Fraud and rising costs are pushing companies to rethink return strategies.

👉The Power of Online Communities

Brands like Peloton and Sephora use online communities to foster engagementand loyalty through two-way conversations and user-generated content. These strategies drive advocacy, organic growth, and lasting brand connections.

👉Over half of holiday shoppers already use or plan to use AI

Holiday shoppers are adopting AI tools like virtual try-ons and personalized search options to enhance their shopping experience. Retailers using AI/AR  are seeing boosted sales by improving customer experiences.

#Sponsored

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Shop the Men’s Air Max Collection

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.