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Easter Promotions Made Simple: Your 2025 Game Plan

Author

Crys A.
March 28, 2025

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In today’s newsletter 

  • Easter promotions made simple – here’s your game plan

  • Start and scale your E-Commerce business

  • The ad formula that built billion-dollar brands

  • Tactical spotlight – Paid ads creative optimization on Meta

  • Latest News: Instagram now lets you speed up reels just like on TikTok & more…

    Let's dive into it!👇

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Easter promotions made simple – here’s your game plan

As you might have known already, Easter’s coming up, and if you’re planning to run some promos, now’s the time to get your it together if you haven’t already. Here’s how I’d approach it:

  1. Decide What You’re Actually Offering. Just keep it simple. Are you going with a discount, a bundle, free shipping, or throwing in a free gift? Whatever it is, make it feel like something that would be worth shopping for, and not just some random offer you tossed out there because someone else doing it too and you assume it’s working for them.

  2. Make Your Creatives Feel Seasonal (But Still OnBrand). Sure, it’s Easter, so pastel colors, eggs, bunnies — all that stuff works. But only if it makes sense for your brand. If your brand’s vibe doesn’t fit that, just keep it clean and relevant. You don’t have to force the holiday theme entirely to make it work.

  3. Don’t Send The Same Offer To Everyone. If you’re blasting your entire list with the same email, that’s not good. Show some love to your VIPs with special offers. Send a re-engagement email to the people who’ve gone quiet. And for the lurkers who haven’t bought yet? Give them a solid reason to actually take the plunge.

  4. Set Up Your Email & SMS Campaigns Properly. One email is not enough. Break it down into a sequence:

    • Teasers to warm people up

    • Your main promo email when it goes live

    • Follow-ups with deadlines to push urgency

    Same deal with SMS. It works especially well for those last-minute reminders like, “Hey, your offer’s about to expire” — simple and effective.

  5. Create A Dedicated Landing Page. If you’re sending people to a random page on your site, it’s just not gonna work. Set up a proper Easter promo page that’s clear about what the offer is and actually works on mobile. If it’s not mobile friendly, you’re wasting your time.

  6. Don’t Sleep On The Follow Ups. A lot of people drop the ball here. Just because the promo’s over doesn’t mean you’re done. Follow up with customers who bought from you and those who didn’t. Even if you’re just sending them a quick “Thank you” or “Hey, we noticed you missed this, but here’s something else you might like” email can actually make a huge difference in coming back to buy from you or not.

Look, you don’t have to overrcomplicate this. Just make sure your offer feels legit, your creatives are on brand, and your messaging is hitting the right people. That’s it.

Alright, that’s a wrap for today. Got any questions? Use this form.

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The ad formula that built billion-dollar brands 💸

95% of Ads Fail... But These 3 Brands Cracked the Code! 
Dr. Squatch, Liquid Death, and Manscaped didn’t just create ads—they created movements. They turned customer frustration into high-converting problem-solution ads that built billion-dollar brands.

Want the playbook? Comment playbook below and follow DTC Daily—no fluff, no gatekeeping. Just the exact formula these brands don’t want you to copy.

Tactical spotlight – Paid ads creative optimization on Meta

Creative Optimization Made Simple: Follow This Decision Tree

Creative optimization is often where brands waste the most budget. Why? They’re trying to fix what’s broken without knowing where it’s broken.

That’s why before you jump into tweaking headlines, visuals, or CTAs — follow this decision tree.

It breaks down your creative’s performance step by step, helping you spot exactly where the problem is.

🔎 Start Here:

  • Do you have a winning ad? (An ad that’s consistently delivered sales in the last 7 days)

  • Yes? Fantastic. Keep monitoring for fatigue.

  • No? Time to diagnose the issue.

👉 Video Ads:

  • First, check the Hook Rate. Are 25%+ viewers watching past the first 3 seconds?

  • If not, your hook isn’t working. Test multiple hooks. The first 3 seconds are everything.

👉 Next, Check Hold Rate:

  • Is it above 15%? This tells you if people stayed engaged.

  • If not, your creative might be boring, irrelevant, or unclear. Adjust accordingly.

👉 CTR Test:

  • Is your Click-Through Rate above 1.2%?

  • A low CTR usually means your offer, messaging, or visual isn’t resonating. Refine your value proposition or call-to-action.

👉 Finally, Look at CPA:

  • Is your Cost Per Acquisition within 10-15% of your target?

  • If not, revisit the earlier metrics. A poor CPA could mean weak targeting or weak creative.

🔔 The Takeaway:
Don’t guess. Let the data tell you what needs fixing.

  • If your hook rate is low → Work on the first 3 seconds.

  • If your hold rate drops → Rework your storytelling.

  • If CTR is low → Improve your offer or creative.

  • If CPA is high → Evaluate your entire funnel.

The fastest path to a winning ad? Fix the right problem.

📰 In the news

Instagram is introducing a new feature that lets users speed up videos, similar to TikTok’s functionality. This update aims to give creators more flexibility and control over their content, enhancing engagement. If you’re creating content for Instagram, using speed adjustments can help you create dynamic, engaging videos that retain viewers’ attention and compete effectively with TikTok.

Disruptive storytelling challenges conventional narratives by presenting unexpected angles, evoking emotions, and making brands stand out. It focuses on addressing audience pain points, breaking industry norms, and fostering stronger connections. Using disruptive storytelling in your marketing can capture attention, differentiate your brand, and build deeper trust, driving engagement and conversions.

Reddit is enhancing its Conversation Ads to improve engagement by integrating them more naturally into comment threads and making them feel less intrusive. These updates aim to give brands better opportunities to engage users in relevant conversations. If you're advertising on Reddit, this change can help you drive more meaningful interactions, increase brand awareness, and connect with highly engaged niche communities.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.