🛍 DTC Daily - Wednesday, Mar 15

📩 An email marketing opportunity you may be missing

📰 TL;DR - Pracitcal Ecommerce did a casual review of 50 brands to see how they're capturing emails and mobile numbers. Most of the brands included used Klaviyo, which Shopify is invested in. 80% of those using Klaviyo asked for a mobile number, which convinced the writer that text marketing was a "top opportunity for e-commerce companies." They also looked at the use of pop-ups and welcome emails.

💡 Insight - What stuck out to me most was actually the insight on welcome emails. Of the brands that collected an email, only four sent a welcome message: Quip, Frank and Oak, Kuiu, and Roak. That's a missed opportunity for the rest of them. When a customer has just given their email, they've just actively engaged with the brand and may be more willing to open an email, especially if there's an incentive like a special offer. Even brands that had promised a discount took hours to send that first email. Are you sending a welcome email? Does it arrive quickly? Worth looking into!

➡️You can read the article here...

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⚡️ Tips on approaching DTC from retail

📰 TL;DR - The co-founder of Simple Modern put out a very interesting Twitter thread about how the brand is approaching DTC after funding success in retail. Demand capture is expensive, so they had to find a way around it. They also had to reevaluate what worked in retail — like mass appeal colors — for a DTC audience. Basically, they needed a new value proposition and he gets into exactly what that was.

💡 Insight - He boils it down to three key ingredients: personalization, bulk discounts, and email and SMS marketing. Also interesting is they learned how to create a sense of urgency with limited color runs. They even achieved some viral social media views from this move. These are all strategies you can use yourself, whether you're moving from retail or are purely a DTC operation.

➡️You can read the tweets here...

🩳 H&M enters resale with ThredUp

📰 TL;DR - H&M is the latest brand to start a resale with ThredUp, calling it "H&M Pre-Loved." That makes it ThredUp's largest program to date. Customers will be able to buy pre-worn goods on this microsite. This all comes after criticism of H&M's fast fashion approach and questions about the sustainability of its apparel.

💡 Insight - This really stood out to me because I'm not sure I've ever seen a fast fashion retailer of this size enter the resale market. When you think of clothing that can last through several owners, you don't really think of H&M, to be fair. However, I could see this being big for the collabs H&M often does with big-name designers that are always limited and majorly hyped. All the to say, if even H&M is getting in on resale, it's definitely here to stay.

➡️You can read the article here...

🧶 How to dropship on Etsy

📰 TL;DR - Dropshipping on Etsy is a whole other beast. Because of the rules Etsy has set up, you can't simply dropship whatever you want from Alibaba (although... see the Insight below). Instead, it has to be something you had a hand in designing. Or, alternatively, you can set up a site that dropship from Etsy. This guide goes over how either option works.

💡 Insight - Etsy is a unique platform because it's largely crafty items perfect for gifting. That makes it a good place to sell niche items like stationary, wedding goods, or anything handmade. And although you will allegedly get banned for the usual style of dropshipping, we all know there are people who do it anyway. This guide at least makes the rules clear, however laxly they're enforced. Point is — don't overlook Etsy if your niche fits the site's vibe.

➡️You can read the article here...

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