🛍 DTC Daily - Wednesday, Jan 18

1 - Welcome to the first DTC Daily newsletter! 👋  

📰 TL;DR - You are receiving this email because you subscribe to Marketing Max's Growth Hacks Weekly newsletter and checked the box saying you are interested in E-Commerce Growth Hacks! As mentioned a few times in that newsletter, not only are we launching Growth Daily as "the WSJ for Marketers"  but we are also launched DTC Daily as "the WSJ for E-Commerce Marketers" and this is the first edition!

💡 Insight - Every Monday through Friday morning you will get an email just like this featuring all of the most important marketing, news, tips, and tools you need to know to crush your goals and grow your business / career that day!

I'm Lauren, the writer of DTC Daily. You can find me on Twitter if you have links, tips, or ideas. DMs are always open.

*** Feel free to hit unsubscribe at the bottom of the newsletter, no questions asked! But we recommend waiting a week or so and seeing if you find this content impactful 😉

2 - The top products that drive $3.6B in influencer sales

📰 TL;DR - If you've ever underestimated the power of influencer affiliate sales this is about to change your mind. According to Creator commerce platform LTK, the Dyson Airwrap, Tarte's Maracuja Juicy Lip Balm, and Lululemon's cult favorite Everywhere Belt Bag were among the products that drove a jaw-dropping $3.6 billion worth of sales from affiliate links in 2022. That accounts for more than 18 million customers.

💡 Insight - The obvious takeaway here is that affiliate sales are a powerful machine, especially when coupled with lifestyle influencers. But more revealing is the categories that saw top sales: beauty, home, fitness, and fashion. If you sell these products and don't have an affiliate program, what are you waiting for?

See the full list of top sellers here...

3 - Amazon is coming for Shopify (again)

📰 TL;DR - There are over 200 million Amazon Prime members out there and you can hardly blame them for wanting that promise of free, fast delivery. Now, Amazon is expanding its "Buy With Prime" feature beyond its own walls. As on Jan. 31, U.S.-based merchants will be able to join the program, competing with Shopify's Shop Pay quick-checkout offering. 

💡 Insight - In the ongoing battle between Shopify and Amazon, Amazon's best ammo has always been Prime, which they say increases shopper conversion by an average of 25%. Frankly it's a win for ecommerce merchants to have more checkout options, although Shopify warned in September that installing the button violated their terms of service, so watch out.

You can read the article here...

4 - Pink Sauce jumps from TikTok to Walmart

📰 TL;DR - If you were plugged into TikTok in June 2022 you probably saw the fluorescent culinary invention that is Pink Sauce, created by Veronica Shaw, better known as Chef Pii. It's very aesthetic, apparently very versatile, and now available at Walmart. It's all thanks to a collab with Dave's Gourmet, an ecommerce sauce shop from chef Dave Hirschkop who took the sauce from an indie creation to a shelf-stable product.

💡 Insight - Although Chef Pii sold out her first run of Pink Sauce, which she produced on her own, her lack of food production experience made it difficult to grow. This collab shows how established ecomm experts can partner with social media stars to make some magic. Dave's Gourmet gets a TikTok-approved viral sensation, and Chef Pii gets a professional product. A win-win.

You can read the article here...

5 - AR is the future customers want

📰 TL;DR - Who amongst us hasn't bought something online only to have it arrive and be a totally different size than we imagined. Perhaps that's why, according to a Harris poll, 73% of respondants said they find "special online tools or applications that help envision what a product would look like in the actual home or worn on the body" to be helpful. Which, in a nutshell, is augmented reality. 

💡 Insight - Both ecommerce platforms and social media apps have taken note of the increased interest in AR. Snapchat in particular announced expanded capabilities for ecommerce AR last year. The big challenge isn't capability, it's increasing ease of access to the technical expertise actually needed to create AR experiences. Even Shopify's basic themes allow for AR capabilities so if you're interested, there's no time like the present.

You can read the article here...

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