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- 🛍 DTC Daily - Wednesday, Feb 8
🛍 DTC Daily - Wednesday, Feb 8
Today's DTC news, tips, & tools you need to know
👀 1 - Amazon sellers are eyeing other platforms
📰 TL;DR - Jungle Scout, which started as a platform for Amazon product research, has put out its annual "State of the Amazon Seller" report. There are lots of interesting insights in the report, but one bit that stood out to me is that 52% of sellers surveyed are planning to expand to additional platforms, up 25% from the year before. As well, 50% are looking into exploring international markets.
💡 Insight - Diversifying revenue is a smart move for many businesses, and the same is true for e-commerce sellers. If you've found success on one platform, whether that's Shopify, Amazon, Etsy, Walmart, or wherever, it just makes sense to replicate your success elsewhere. Obviously each platform comes with its own challenges and rules, but the more eyeballs on your products the better.
🛍 2 - How to DTC your B2B
📰 TL;DR - This post from Shopify makes the case for why you should be applying your DTC practices to the B2B arm of your business. In fact, 90% of B2B buyers want the DTC experience. What that means, in practical terms, is using the same marketing, customer experience, and loyalty-building know-how for B2B sales, not just the public.
💡 Insight - This is really smart advice. If you're in B2B, you'll increasingly be dealing with millennials and Gen Z, who are used to the DTC buying experience and want the same in business dealings. The overarching theme here is don't neglect your B2B buyers, they deserve the same quality of care as everyone else.
🧶 3 - What really matters on Etsy
📰 TL;DR - 'Tis the season for annual reports apparently, as we also have one on Etsy buyers from Etsy SEO site eRank. They surveyed 1,000 Etsy buyers and released key findings, including the importance of communicating delays, why high-quality photos really make a difference, and just how important it is to have good reviews. Also interesting — Etsy buyers tend to be high earners.
💡 Insight - The major theme here is what I'll call the professionalization of Etsy. While there are still plenty of very arts-and-crafts style sellers with iPhone photography and low-effort descriptions. But if you really want to succeed on the platform and attract buyers, you need to treat it like it was your own standalone site. Hit those standards for product listings, customer care, and SEO.
📹 4 - Get started with livestream selling
📰 TL;DR - Here's a quick guide to getting started with selling via livestreams. There are tips for how to pick the right platform, what aspects to include in a stream, and what costs are associated with this method. Also important: using analytics to determine if your stream was actually successful and getting real-time feedback from viewers.
💡 Insight - Every stat I've seen shows that livestream shopping is only growing in North America, so it's a great time to get started. Think of it as the Home Shopping Network for a new generation and also a cool new way to work with influencers. This is especially true if you sell apparel, beauty, or food products.
👋🏾 5 - Let's get personal
📰 TL;DR - This piece on Forbes gets into why you should be taking advantage of every opportunity to personalize the shopping experience for your customers. That includes things like tailoring product suggestions for each visitor, personalizing communications with names and order info, and harnessing the power of AI. The payoff? Conversions.
💡 Insight - The advantage of having your own e-commerce site, as opposed to selling on a marketplace, is you really have the ability to customize every aspect of a purchase. But, even on marketplaces, you can use this advice to improve your customer service. The key takeaway is that a little personalization goes a long way to sticking out from the competition and earning repeat business.
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