🛍 DTC Daily - Tuesday, Mar 7

🪒 Athena Club pushes beyond DTC with its shaving products

📰 TL;DR - Athena Club started as a DTC women's shaving brand, selling razors, blades, foams, and wax kits. Now, they're entering retail in a deal with Target. The brand has grown its revenue 140% in the last 12 months and expects to grow another 250% this year. It's yet another example of a DTC-based shaving brand chipping away at the hold big names like Gilette and Schick have on the market.

💡 Insight - One neat point in here is that Athena Club was using minimalist packaging for DTC sales, but totally revamped that to stick out on store shelves. The other thing to note is that much of the success of women's shaving brands like Athena Club and Billie can be attributed to their marketing. Unlike those legacy brands, they show actual hair in their advertising along with a greater diversity of body types and skin tones. Even something as simple as a razor can be transformed with the right marketing approach.

➡️You can read the article here...

💰 4 ways to save costs despite hikes in Amazon FBA fees*

It's no secret that Amazon hiked up their FBA fees in January, a whopping 11% from January of last year! But our friends over at ScaledOn, a leader in profitable e-commerce growth initiatives, have you covered with an effective list of ways to save costs despite those fee increases.

Here's a summary of 4 recommendations:

1. Optimize product size & packing to avoid inflated shipping & storage costs

2. Increase inventory efficiency to make sure you aren't overstocking and incurring extra storage costs

3. Cut out 3PL costs by sending products directly from your source to Amazon's fulfillment centers

4. Do some serious price A/B testing

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👀 8 must-know e-commerce stats

📰 TL;DR - This is a great and simple tweet thread highlighting eight e-commerce stats and what they mean for your business. For example, did you know a third of people consider influencers when making a buying decision? That means you should be engaging in influencer marketing as well as utilizing user-generated content. And do you know the number one reason people abandon carts? It's in this list.

💡 Insight - If you Google "e-commerce stats" you're going to get a ton of results. I liked this list because it highlights some important ones without getting into the weeds. It gives you practical, executable advice but I would also definitely recommend digging deeper on your own to understand the why behind each stat.

➡️You can see the tweets here...

💎 What luxury shoppers are planning to spend on this year

📰 TL;DR - A new survey revealed where luxury shoppers are still spending, and it comes down to buying experiences. Travel is the big one, with 72% planning to take a trip or book one soon. And for those trips, they're looking for clothes and shoes. Similarly, they're looking for something to wear for a night out, or to special events. Some other interesting stats include that 45% of shoppers read reviews on social media and 33% use social media as inspiration for outfits.

💡 Insight - For all the chatter lately about luxury allegedly suffering, this reveals where high-income earners are actually spending their money. If you sell high-end products, this is a signal that shoppers are looking for products that complement their desire to get out. As travel and outings pick up speed after that pandemic slump, find ways to market your goods as companions to a good time. Maybe that means highlighting UGC of customers on vacation, or building suggestions based on event types.

➡️You can read the article here...

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Some things in this newsletter (particularly the things with a *) may be a sponsored post or Growth Daily LLC may be getting a small commission if you sign up.