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  • 🛍 DTC Daily - Tuesday, Mar 14

🛍 DTC Daily - Tuesday, Mar 14

Today's DTC news, tips, & tools you need to know

March 14, 2023

♻️ These brands are doing resale right

📰 TL;DR - Trove is one of the big players in the resale-as-a-service space (Lululemon and Canada Goose are among their clients) and they've released their first major report about the resale market. We got a sneak peek and while there's lots of good stuff in there, let's highlight who Trove named as the industry leaders across a few categories:

I linked to each brand's resale channel so you can check out exactly how they're branding and positioning recommerce.

💡 Insight - Interestingly, the leading category in resale is outdoor gear, especially apparel. That makes sense not only because these products are built for heavy use, but we can also assume the outdoor goods shopper might be more sustainably-minded than average. Another interesting thing noted in the report is there could be an awareness issue — only 35% of brands promote their resale program on social media. If you're going to get into resale yourself, there remains an abundant opportunity to figure out how to market it loud and proud.

✨ 3 standout examples of branding

📰 TL;DR - The Shopify blog has a piece on branding that calls out three brands who really know who they are: Allbirds, Glossier, and Gymshark. Now, obviously, Shopify is doing to zero in on brands that use Shopify, but these are all great examples. Before that, the piece gets into all the aspects of branding that matter, from your logo, to your color scheme, to your website design.

💡 Insight - This is a nice 101-style guide to branding, a truly fundamental part of e-commerce. DTC brands in particular have set themselves apart through their branding and having a strong voice will always set you apart from the competition. These examples in particular really marry product with branding, like Glossier's minimal aesthetic paired with their trendy clean girl makeup looks. It's never a bad idea to revisit your branding as often as possible.

🔥 6 online businesses to start in 2023

📰 TL;DR - Over on the WooCommerce blog there's a roundup of six relatively low-effort online businesses you can start, such as dropshipping, print-on-demand, or affiliate marketing. The common thread here is that these are all easier to get going than creating a product from scratch, though that's not to say the ceiling isn't high for perfecting these businesses.

💡 Insight - I know this won't be relevant for those of you already selling a unique product, but I also know that some of you are early in your e-comm journey. Or maybe you haven't even started yet! Starting something like a dropshipping or print-on-demand business is a great way to get your feet wet and learn the fundamentals of selling online. From there, you can become a master of those methods or apply what you've learned to launch a whole new brand.

👀 Report: 1 in 10 biz leaders want to switch to DTC

📰 TL;DR - A study from The Circuit found that 85% of business leaders surveyed have switched to a DTC model, and a further 13% plan to do so soon. Of course, the big question is why and the answer is all the reasons you're probably doing DTC: cutting out the middleman of wholesale, having full control over marketing, and lowering expenses. It's also about that sweet, sweet data: if you sell through Target, it's Target who's learning about your customers and getting their information, like emails. That's the stuff you want.

💡 Insight - This sounds counter to all the reports we've heard about DTC brands getting into retail, but not really! The general trend is that everyone is diversifying — retail wants a piece of DTC, and DTC wants a piece of retail. This is also a great reminder of why DTC is so powerful, even as it faces challenges. Give this a read and remind yourself of the aspects of your business that give you an advantage — and use those advantages.

👗 Why size inclusivity matters

📰 TL;DR - AdWeek has a podcast episode with Good American where they get into size inclusivity. That means, in a nutshell, including extended sizes instead of stopping at a large. Good American, which carries sizes 00-24, takes this a step further by actually showing their range of sizes by using three differently-sized models on product pages.

💡 Insight - I wanted to include this because I think the push to include a larger range of sizes for apparel brands is more important than ever. I've noticed a trend on TikTok of influencers calling out new clothing lines that stop at 12 or 14. They see it as reflecting poorly on the brand. On the flip side, when a brand does include extended sizes, influencers seem to flock to creating content around it. Think of Lizzo's Yitty line, for example, which goes up to 6X. Just some food for thought if you sell apparel.

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