🛍 DTC Daily - Thursday, Mar 2

💋 Glamour magazine launches women-owned shopping destination

📰 TL;DR - Glamour magazine has launched By Women, a curated shopping directory of 100 products from women-owned businesses. It has some major brands that you maybe didn't know were women-owned, but there's also a large selection of DTC brands like Our Place and more indie brands. What's also neat is that you're not just getting product recommendations — each entry includes a blurb about the business and the brand's story. Clicking "buy now" brings you directly to the product page on each brand's website.

💡 Insight - This is definitely a cool way to highlight women-owned businesses and give indie brands some exposure. But this is also a venture in affiliate shopping. At the bottom, it's noted that Glamour "may earn an affiliate commission." This has been a trend in media. With ad sales not being what they used to be, many publications have started shopping verticals filled with affiliate links that let them capture revenue from each completed sale. BuzzFeed, for example, has put a lot of effort into expanding its affiliate sales channel. What this means for you is you should be equipped to provide affiliate links if asked or, even better, be reaching out to publications to pitch your products.

➡️You can read the article here...

💰 What these CEOs with millions in revenue have in common

📰 TL;DR - First of all, if you're in the e-commerce world you should definitely be following Nik Sharma. On Wednesday, he posted a Twitter thread of takeaways after connecting with CEOs who head consumer brands with many millions in revenue. He goes over what these CEOs have in common that has led to their success, including the basics of competing in a saturated market.

💡 Insight - Go read the whole thread, but one thing I really loved is that he noticed all three CEOs knew their numbers: conversion rates, CPA by channel, margins, etc. At their sizes, these are people who can pay someone else to worry about those numbers. Leading a brand means knowing it like the back of your hand. Better really, because who spends time looking at their hand?

➡️You can read the tweets here...

📩 5 examples of great email blast subject lines

📰 TL;DR - This piece on the Shopify blog has five email newsletter subject line examples from actual merchants. They all use different methods to entice a click, like a pun, a question, or an offer. It also goes over general tips for writing subject lines, like keeping your tone consistent, creating a sense of urgency, and not forgetting to jazz up the preview text.

💡 Insight - When sending emails to customers, you probably spend ages agonizing over the body copy, but that subject line really is the most important part. It's the difference between a customer actually clicking through, or simply hitting delete. This piece also points out that tactics like all-caps or spammy keywords don't work. I would suggest reading the analysis from each example and trying them out yourself. Then, track your open rate and see what resonates with your customers.

➡️You can read the article here...

📱 Should we take Temu seriously?

📰 TL;DR - Insider Intelligence took a dive into Temu, the very buzzy fast fashion (but also a million other cheap things) e-comm app that launched in the US last year. It launched just in time for the holiday season and managed to be the 12th most visited online shopping destination in 2022. It's also overtaken Shein and Wish (granted, Wish has its own problems). The question is if Temu can hang on to that after a major push with marketing and influencers.

💡 Insight - The question asked here is how seriously we should take Temu as a competitor, and the answer is pretty seriously. However, its long-term success will depend on if its tight margins can support customer acquisition costs. Their key need is much the same as yours — building customer loyalty. What they're definitely doing right is going the app route, which, as I've said before, is a smart move and one that brands should consider for themselves.

➡️You can read the article here...

🛏 Casper adds one-click checkout

📰 TL;DR - DTC bedding and furniture brand Casper is using Bolt to speed up its checkout process to the much-desired one-click system. The process integrates personalized shopping and loyalty points in the hopes of making checkout as seamless as possible. They follow Forever 21, which recently announced the same upgrade for its site and app.

💡 Insight - Much like changing technology has made next-day and free shipping the norm rather than the exception, it's fair to say that customers are coming to expect one-click checkout. The big e-commerce platform players have all been making moves to offer this natively to merchants, plus there's a ton of apps out there to help get one-click going. It's all about convenience for customers, which means fewer abandoned carts. If you're not already looking into one-click checkout, get on it.

➡️You can read the article here...

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