🛍 DTC Daily - Friday, Mar 17

👶🏼 Gen Alpha loves shopping videos

📰 TL;DR - Every generation will engage with shopping a little differently, and Gen Alpha, not surprisingly, is engaging with shopping content online. According to a report from Morning Consult, 56% of parents of Gen Alpha kids say their little ones watch shopping content like hauls or unboxing videos. To review, Gen Alpha is generally kids born after 2010. Also popular: Roblox.

💡 Insight - Unboxing and haul videos were really created by millennials and perfected by Gen Z, so it's interesting to see a new generation catching on. If your audience includes younger shoppers, unboxing and haul videos are a great idea, whether made yourself, found in organic UGC, or made with an influencer. They clearly span generations and remain popular on TikTok.

➡️You can read the article here...

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🍲 How Brodo found success with subscriptions and mobile-first

📰 TL;DR - We've all heard about the rise of mobile commerce and here's a great case study. The Woo Commerce blog has a profile of Brodo, a bone broth brand. They took a mobile-first approach, making sure that experience had seamless UX and CX, including for customers with accessibility needs. They also went in on subscriptions early, switching from a manual system to a self-serve.

💡 Insight - This is, of course, a way for WOo to plug its Subscription offering, but it does show the power of letting customers set up their own subscription service without the clunkiness of going back and forth with support. I use a certain kitty litter DTC that's had issues with its self-serve options and it's driving me insane. I also like that this post includes the apps and tools Brodo uses with Woo — it's definitely worth taking a look at their stack if you're also on the platform.

➡️You can read the article here...

📩 Can AI write your email marketing?

📰 TL;DR - Is AI smart enough to create email marketing copy? This article puts that to the test by asking ChatGPT and ChatSonic to create email copy with a discount code and a mention of a new social responsibility program. Each program replied quite quickly with copy that's actually not terrible. This piece also goes over the pros and cons of AI for email copy.

💡 Insight - It would be very cool and nice if we could all afford a rock star copywriter, but alas. If you're doing all your copywriting yourself, and maybe don't know where to start, AI isn't a bad option. You could give a prompt for copy but then tweak it to match your brand voice and give it a little more oomph.

➡️You can read the article here...

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