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  • 🛍 DTC Daily - Friday, Mar 10

🛍 DTC Daily - Friday, Mar 10

Today's DTC news, tips, & tools you need to know

March 10, 2023

🥘 Fly By Jing raises $12 million in fresh funding

📰 TL;DR - DTC brand Fly By Jing has raised $12 million in a Series B round, a big step for the food brand known for its Sichuan chili crisp and other tasty offerings. Founded by Jing Gao in 2018, the brand has been DTC-based but has expanded to wholesale at places like Whole Foods and Target. The new funds will help continue that wholesale push.

💡 Insight - I've mentioned Fly By Jing in this newsletter before as they are definitely one of the buzziest DTC food brand success stories out there. It was recently featured on the Shopify Masters podcast, which is worth a listen. The brand's marketing is top-notch, from product design to the way it showcases its values. Have a poke around their website and socials, you might get inspired!

⚡️ A catalog of Shopify inspiration

📰 TL;DR - Storetasker, a Shopify dev and freelancer finder, put together a microsite with 300+ examples of great Shopify stores. It's organized so you can filter for different sections, like the footer, hero, FAQ, blogs, etc. There are even examples of some fancier stuff, like 3D renderings.

💡 Insight - The microsite is simple but hugely inspirational. If, for example, you're planning to add bundles or subscriptions to your store, you can pop over here and see examples of brands that are doing it well. Even with 300+ examples, it still feels a bit small, but it's a great idea and we can only hope Storetasker continues to add to it.

💪 91 women in e-comm you should follow

📰 TL;DR - For International Women's Day, Matt Lady put together a very nice list of women in e-comm, along with their Twitter handles. It's in both a Google Sheet and a Twitter list for easy browsing. It includes people like Jess Chan, CEO of Longplay, investor Helen Guo, and Sara Du, CEO of Alloy Automation. All around, it's a list of women who know their shit.

💡 Insight - Whether you're looking for a new role model or some fresh voices in your Twitter feed, this list is a great place to start. As in so many industries, it's often the bro-iest voices that are heard the most, so it's always a good call to diversity your feeds.

🛒 11 ways to reduce cart abandonment

📰 TL;DR - You probably know very well that a lot of shoppers abandon carts. Like the online equivalent of window shopping. Over on the Shopify Plus blog, there's a rundown of 11 ways to reduce cart abandonment by addressing the common reasons carts are abandoned. Shipping clarity, for example, can have a huge impact. If a shopper can't get a sense of when their order will arrive, they may just click away. Simply giving a shipping estimate can win them back.

💡 Insight - A lot of the items on this list will do more than just address cart abandonment — they're good e-commerce practices all around. Pay extra attention to the stats up top about why people abandon carts, that will help you prioritize what fixes or tweaks you may want to make. For example, extra costs like shipping and taxes is the top reason carts are abandoned. This list doesn't mention it, but having shipping fees mentioned before checkout, or indeed offering free shipping, can help solve that.

🧴 Bushbalm is coming to Ulta

📰 TL;DR - Canadian skincare brand Bushbalm has penned a deal with Ulta Beauty that will bring their products to 990 stores in the US. Bushbalm CEO David Gaylord told Ottawa Business Journal that the goal is to move beyond just e-commerce and diversify its strategy with retail.

Here's a notable quote:

“Some people might not realize e-commerce is challenging because the cost of marketing is crazy. The route for faster growth is through retailers.”

David Gaylord

💡 Insight - Once again we're seeing a major e-comm brand adding a retail channel. It's happening a lot lately! But one thing to note is these brands are doing this after having spent considerable time building their brand and audience as DTC only. The play seems to be only going wholesale once they've scaled up and can handle the demands that retail requires. So, don't feel like you need to follow the trend, it really depends on where you are in your business journey.

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