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Your SEO Strategy: Shot on Target or Shooting in the Dark?

Author

Sherul Mehta
September 18, 2024

In partnership with

B2B Advertisment Opportunity

If your tool/service can help 50,000 DTC brands grow then you can reach out to them here: Learn more

Hey guys,

“If one does not know to which port one is sailing, no wind is favorable.”

— Lucius Annaeus Seneca

Let’s get into it👇

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DEEP DIVE WITH IBRAHIM

Most businesses that invest in SEO have the same problem - overreliance on automated audits from tools like Ahrefs or Semrush to guide their SEO strategy.

That’s how you end up with a vague strategy, a myriad of next-to-meaningless tasks, and thousands of dollars spent waiting for a miracle.

Let’s face it - an SEO audit is a mere website evaluation - static by nature and hardly valuable to decision-makers.

Time for a Mindset Shift: Out with Audit, IN with SEO Roadmap

Your SEO strategy needs a business foundation, something forward-looking and not overly technical - in other words, a clear & tailor-made roadmap. Services like Crowdo can help lay this out for you.


Here's why the SEO roadmap is much more valuable to managers & entrepreneurs: 

1. It helps to double down on what actually works in your niche & for your competitors.

Predominantly, an SEO audit is all about you and your website.

While it helps you to uncover issues, it mostly neglects your competitive landscape and does nothing to narrow down your focus area.

A roadmap, however, is driven by industry insights and competition to ensure that you end up with tasks and milestones that can actually make a difference for your brand.

2. It allows you to form a plan of action that’s easy to follow for your whole team, not just SEO gurus.

SEOs often live in their own corporate realm, and their impact on business growth remains a mystery. 

Here’s one reason for that: the stuff they’re dealing with is filled with technical terms, and their tasks remain a mystery for the rest of the company.

Naturally, a website audit would merely be an extension of that same old approach -> something that only SEOs truly understand. 

In contrast, with a roadmap, you form a comprehensive plan of action that anyone with no background knowledge can understand and act upon.

3. It helps to focus on growing traffic & revenue, not arbitrary KPIs

Your ultimate goal should be bringing more visitors, but more often than not SEO strategy revolves around “Domain Authority” and other intangible metrics.

This new approach puts business needs in front and helps to zoom in on the side of SEO that actually brings value to your business.

Want to see how it works in practice?

Request your free SEO roadmap now, and you’ll see the difference.

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