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🗣 Running a B2B and want to reach 40,342 DTC Brands? Start here…

SARAL

This Influencer Marketing Program Will NOT Break Your Bank 🤑

POV: You’re building an e-commerce brand. Paid marketing costs are through the roof, and your ROAS is plummeting. Influencer marketing sounds like the perfect solution, but where do you even start?

Starting influencer marketing on your own is overwhelming. You don’t have the time or the expertise.

🤔 Agencies seem like a good option—they offer expertise, but it doesn’t last and they charge a fortune.

🙋‍♀️ Hiring an in-house manager is another possibility, but if you’ve never done influencer marketing before, it’s a risky and often ineffective choice.

😍 What if you could get the best of both worlds?

That’s where SARAL’s Automate Program comes in. You get the expertise and experience of having worked with over 200 brands, combined with a dedicated influencer manager, all at 1/10th of the cost.

You don’t have to worry about training, onboarding, or managing the process. SARAL will handle it all, allowing you to focus on growing your brand.

Brands like Motiv8, Cooloo, Surreal, FreshPickle, Corvive, and more have found success with SARAL’s Automate Program.

Don’t miss out. See how the Automate Program can work for you

Have questions? Talk to the founder.

DEEP DIVE WITH IBRAHIM

_{Build converting ad funnels}

High-growth DTC store funnels:

Most high-growth DTC stores use a mix of pages in their funnels to convey different messages throughout a prospective buyer’s journey. The core landing pages most people use in ads are:

1. Sales/offer pages

2. Advertorials

3. Listicles

4. Product Detail Pages (PDPs)

5. Quizzes

I’ll be going through when and where to use these pages in the next few sections. The funnel structure below is just one approach. Depending on your brand, you may want to skip a few steps or mix up the order. Use your best judgment and consider this a baseline to test and tweak.

Top of Funnel:

This is where users are generally not aware of your brand and what you’re selling. In this phase, informative creative is usually paired with an explainer of the product. Many brands that aren’t focused on conversions are often tempted to direct everyone to their home page.

While home pages that are optimized for conversion aren’t the worst thing in the world, the experience can often be quite jarring from an ad. Often times, people on platforms like Twitter and Meta are looking for more information and are more likely to click on news articles and the like. This is where listicles and advertorials come in.

There are minor differences between the two — advertorials are pre-sale pages designed to look like editorial pieces that tend to be long form explanatory pages, whereas, listicles are your classic “5 reasons why”, though for some brands they may be one and the same as they’re both editorial pieces of sorts.

The goal of pieces like this are to primarily educate a potential customer on the product, without them experience a jarring purchase experience through a standard landing page that they need to navigate around, or a PDP—when they have no context of the product.

Example:

Onnit’s advertorial reads like a standard magazine article, but includes offers and social proof seamlessly integrated within the editorial content.

Quizzes are also a great way to direct traffic to. Jones Road Beauty does it brilliantly here, and they’re one of the fastest growing brands I’ve seen. For quizzes, in my opinion, you can drive all kinds of traffic from Top of the funnel to Bottom of the funnel, as long as it’s personalised to the audience.

Quizzes are also a great way to direct traffic to. Jones Road Beauty does it brilliantly here, and they’re one of the fastest growing brands I’ve seen. For quizzes, in my opinion, you can drive all kinds of traffic from Top of the funnel to Bottom of the funnel, as long as it’s personalised to the audience.

Middle of Funnel:

This is where sales and offer pages shine. By now, prospective customers have an idea of the brand—maybe they’ve read a listicle or advertorial your brand put out, or they’ve visited your homepage before.

Sales and offer pages can really be a part of any portion of your funnel, just like the quizzes, as the portion of the funnel you might serve greatly depends on the type of product or offer you sell, and at what price point/market need. These pages are also the ones most brands create when there are big sale holidays.

Example:

One of the examples is the Club Early Bird offer page. The primary goal here is a specific conversion event—in this case it would be a full package of different product offerings for Club Early Bird!

There’s several elements of the page to call out here:

• Bundle builder with freebies (the offer)

• Multiple points of social proof (news and reviews)

• How to guide explaining the product for those that need a refresher

Bottom of Funnel:

While sales and offer pages are integral at this stage, dynamic ad retargeting towards PDPs can also be effective (you can test it out). Your product detail pages must also be up to par, and I’ve been seeing some Marketers utilising campaigns like Google's PMax/Demand Gen, or Meta’s retargeting to drive bottom funnel traffic.

The PDP's should:

• Clearly highlight the product

• Showcase a price or offer

• Craft compelling copy to reiterate the benefits and features

• Have a smooth checkout process

Example:

The Olipop’s PDP is a great example of a solid PDP. It highlights the product with multiple images, provides nutrition facts, offers purchase or subscription options, and includes a clear CTA summarizing the brand’s unique selling points.

To recap: The best marketing teams know when to use certain types of content for every step of the marketing funnel—the exact strategy isn't one size fits all, but never be scared to test, and finding what works for your brand!

Alright folks, that’s it for today!

What did you think of today’s content? Please let me know here. And while you’re there, feel free to recommend any specific topics you’d like me to write about, and I’ll add it to my list.

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🗣 Running a B2B and want to reach 40,342 DTC Brands? Start here…