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B2B Business Marketing Opportunity

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Common-Trust

Last year Common-Trust helped Codeweavers become employee owned after 20+ years in business. Jeremy and the team did something many owners struggle to do: he successfully passed the torch (and ownership) to a successor CEO, management team, and employees. Employee Ownership allowed Jeremy to retire and sit on the beach knowing that his legacy is taken care of. If you’re a business owner, you know what an outstanding accomplishment that is. So, how did they do it?

Find out Sept 17th! As we host a chat with Jeremy (Founder), and James (CEO) to discuss their reasons for going employee-owned, how they approached succession, and made it a reality for Codeweavers. We’ll also take a deep look at how they preserved their culture, retained key talent, ensured long term stability, and more!

DEEP DIVE WITH IBRAHIM

7 bundling ideas to increase your AOV!

Heyy!

Hope you had a great start to the week yesterday.

One my favorite topics to talk about in DTC is bundles, and that’s what we’ll dive into today!

Bundles often seem like a great idea at first glance, but too often, brands either overlook them or don’t dig deep enough to get creative with their offerings. To help you out, I’m listing 7 bundle ideas. The goal? Find at least one or two that make sense for your brand, and run with them. I recommend building landing pages for bundles—that way, you can have a good balance of educating who you're selling to and actually pushing the sale.

Have a read, execute at least one of them, and share the link with me. I’ll ask some of my friends to buy, or if you’ve done a really good job with it, I might plug a few links in the future newsletters.

Alright, let’s get into it..

1 . New flavor launch bundles

• From what I’ve seen, the team at OBVI does this really well, and they continue to keep their customers excited with all the new flavors and product launches. They initially test it out with a very small batch, marketing as limited, which it is, and if it works really well and they think customers are asking for more, they produce more of it.

• It keeps the AOV high (instead of 1, you're now buying 3 if the flavor is merged with a bundle)

• It reminds you, as a customer, the variety of products that the brand carries

• If it's discounted, and hits the free shipping threshold—the customer gets a great deal!

• Sure, you could sell the single flavor alone, but why not keep the AOV high? In this example below, you can see they’re selling a single unit as well, but have a look at how they make the bundles so much more tempting

• If you add the bundle with 3 units to your cart, and then click your cart icon, this is what you’ll see:

• See how it tries to increase the AOV again with a cross-sell within the cart? Thanks to Rebuy, this app should be one of the first apps in your tech stack, and the easiest way to increase your AOV

2 . Re-order bundles

• If someone isn't coming back to make a purchase, you can have a bundle you sell them with another variety of products or variants. For example, if someone bought from a curated list of best sellers, push a bundle of alternative options or even just different products

• For this purpose, you can use ReBuy's Reorder Page and just set up a Klaviyo trigger to go with their dynamic reorder landing page

3 . Behavior-specific bundles

• These are easier to insert into evergreen content that comes from the brand, and are more "fun" to push

• Examples are:

  • NYC apartment cookware bundle (maybe doesn't need every item)

  • Starting a new job skincare routine (just the basics, but enough to start)

  • Becoming a plant parent bundle (3 plants of different sizes, with a discount)

• I'm just riffing on these, but you can see how they're just specific to behaviors that are quite common and would feel more personable in the messaging to the potential customer

• Rebuy can make recommendations based on the behaviors as well with the help of AI, and you should definitely be taking advantage of this!

4 . Promotional bundles

• If someone else is having a sale like Prime Day, host your own Prime Day sale or bundle on your own site. People are in the mood to spend already (Thank you Bezos), now join the party

• This also works for general promotions, where you might normally just run a sale, such as Valentine's Day, New Years, Black Friday, etc. Bundle up!

5 . Like-minded products bundle

• If you're already selling products that compliment each other well, individually, then put them together

• Here’s an example by Sculpd

6 . Moment-centered bundles

• There are so many pop-culture moments that are happening—take advantage of it, especially when your brand makes sense to align with it

• If you're a hydration product, you could align yourself to make bundles with every major festival where people stay dehydrated

• Moment-aligned bundles also do well with the earned media that covers the moments

7 . Founder favorite bundles

• These are probably the lowest hanging fruit, in addition to the ReBuy’s Smart Cart and ReBuy’s re-order page

• Build a landing page where you speak to the founder's favorite products that are sold, and include the founding story, the brand story, and a deal to buy all of them together. This should work wonders!

Lastly, for Peel Away, we use Rebuy as well, and below is how our current cart would look like if you added one of the products, but what each customer sees in their cart would vary as AI makes recommendations based on one’s behavior:

Why am I a big fan of smart carts and think every brand should be using it?

• Easiest way to increase your AOV

• Lets you cross-sell other products, based on a customer’s behavior/profile

• Lets you integrate your insurance services within the smart cart

• Lets you cross-sell the subscription with a click of a button, and lets a customer choose the frequency/interval within the cart

• When a customer visually sees that they’re just $47.03 away from claiming free shipping, that inevitably entices most customers to get to that free shipping threshold

• And that’s just some of the things, among many other things you can do to increase the AOV!

Alright folks, that’s it for today!

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