Deep Dive Wednesdays

🚨 In today’s newsletter 🚨

• Your BFCM marketing strategy is set, but what about your revenue recovery strategy?

• Convert browsers to buyers: 9 social proof tactics that work

• How SWIM USA improved product decisions with data-driven insights

• Latest News: Salary benchmarks for ecommerce directors

Let's dive into it! 👇

#1

Chargeflow

Your BFCM marketing strategy is set, but what about your revenue recovery strategy?

According to Mastercard, eCommerce fraud spiked by 35% during last year's BFCM period.

Chargeflow, the leading Chargeback management platform for eCommerce, trusted by thousands of brands, is offering $10,000 in free managed Chargebacks until the end of the year.

Whether you've just heard about Chargeflow or you're already familiar with it, now's the best time to onboard it If you like the service, you can keep using it. You'll only pay for chargebacks they successfully recover for you.

If you don't find it useful, you can easily uninstall it with just one click. There's no risk in trying it out.

#2

Ibrahim’s Deep Dive

I hope you had a great week so far and you’re ready to dive into an email all about the different levers you can pull to increase customer trust and confidence in your brand or product.

Okay, so today’s email goes into all the major forms of social proof that I think you should leverage as a brand. If I missed something, please reply and tell me. Also, I haven’t heard from you in a while, so just reply or use this form to ask any questions or share feedback.

The main forms I will cover in today’s email:

• Influencer/Celebrity Mentions, Quotes or Content

• Creator Content

• Customer Reviews

• PR/Affiliate/Performance PR Articles, Headlines & Snippets

• Partnerships & OOH

• Social Media Content

• Certifications

• Awards

• Clinical Trials

Okay, let’s get into it

Influencer/Celebrity Mentions, Quotes or Content

This is what everyone thinks is the pinnacle of social proof — the reason these endorsements work so well is because it taps into the buy-in that someone already has with the celebrity, so if I don’t directly trust JASPR, I do trust that Lauryn knows the best products, which may be good enough for me to justify a purchase.

Leveraging these quotes can be risky, especially if you don’t have a relationship with the celebrity or influencer. Technically, using the content or quote without their permission can land you in hot water. However, that doesn’t mean you can’t amplify when a celebrity or influencer becomes a fan of the product.

Here are a few ways to leverage it:

1. Get earned media coverage: Just because you can’t talk about the fact that Sydney Sweeney loves using the Solawave wand doesn’t mean that you can’t pitch People Magazine to publish an article titled, Sydney Sweeney Revealed That the Secret to Her Glowing Complexion Is a… Face Wand?“

2. Bring those celebrities in: After Cadence realized they had a fan of the brand, in Taylor Hill, they co-created a product together. The Supermodel Set is available for purchase on their website and provides both Cadence and Taylor Hill with content and something fun to highlight.

3. Leverage celebrities as your way in: When you don’t have the ability to tap into your customer base and ask them to create together, you can do what WhatsApp did and hire the Modern Family crew. They leveraged the humor and likeness of Modern Family to get people who would’ve otherwise never taken a second look at WhatsApp to maybe give it a shot.
   

#3

Particl

How SWIM USA Improved Product Decisions with Data-Driven Insights

SWIM USA, a family-owned swimwear brand, was struggling to make informed product decisions in a highly competitive market. This led to costly missteps, such as the launch of a men’s pants line that didn’t meet sales expectations.

The absence of data left them making decisions based on assumptions.

They needed a way to better understand what their customers actually wanted, not just what they thought would sell.

To address this, SWIM USA turned to Particl’s data-driven platform. This gave them real-time consumer insights, helping them identify exactly what styles, colors, and fits their target audience preferred.

This helped them make more strategic decisions about which products to launch, eliminating the guesswork that had led to past failures.

By using Particl to track emerging trends and consumer preferences, SWIM USA minimized the risk of launching products that wouldn't resonate with their market.

These products quickly gained traction, driving significant revenue growth in their swimwear category.

How It Could Help You?

If you're struggling to predict what your customers want, platforms like Particl can give you the data you need to make smarter decisions. By understanding consumer behavior and market trends, you can reduce the risk of failed launches and focus on products that will resonate with your audience, ultimately boosting your revenue.

See for yourself w/ a 2 week free trial

📰IN THE NEWS

👉 Hiring ecommerce directors requires competitive salaries
If you’re looking to hire an ecommerce director, this report reveals how location, experience, and education affect salaries, helping you make informed hiring decisions.

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Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.