Deep Dive Wednesdays

🚨 In today’s newsletter 🚨

• Tool to help you streamline influencer campaigns and track performance

• 6 Step Creator Playbook

• Top 3 Latest News: Lazada Announces Suite of GenAI Features to Transform Shopping and Seller Experiences in Southeast Asia and more…

Let's dive into it! 👇

#1

Saral

"How do I find the right influencer?"

"I found some good fits. How do I get them to say yes?"

"What do I offer them? Free products? Commissions? Flat-fee?"

"How do I know things are working? I don't see sales."

These are common question that every founder asks when i talk to them about influencer marketing. Finding the right influencer, negotiating the deal, deciding on compensation, and tracking the real impact on sales can feel overwhelming.

We’ve come across a tool that demystifies these steps, offering clear guidance and measurable results without the typical hassle. With the holiday season approaching, now's a great time to refine your influencer marketing strategy.

I highly recommend you check this tool out.

#2

6 Steps to Building Effective Creator Partnerships for Your Brand

Since Black Friday Cyber Monday (BFCM) is very close, I hope your back feels comfortable, and you’re ready to dive into today’s deep dive.

Creators 101

So, in today’s newsletter, I’m going to write a quick playbook that includes the following:

1. The three types of creator relationships and how each one is valuable

2. How to get in touch with creators

3. The process of outreach

4. The terms to include in your contract (usage, licensing, etc.)

5. How to brief & ask for assets

6. Maximizing performance with URLs, LPs, tracking software, and offers

1 . The Three Types of Creator Relationships

Depending on what you want from working with creators, your agreements and relationships will be set up differently. You also want to make sure you’re clear abut how you plan to work with a creator so that you don’t overpay for something you didn’t need to.

For content: These are usually micro-creators or creators with less than 50k followers on TikTok or less than 10k on Instagram.

For reach: These creators have a wide enough reach that a sponsored post that gets less-than-average engagement would still make sense.

For the co-sign: Sometimes, you need the co-sign from a specific creator, which signals to their audience, and wider, that your product passes an invisible set of standards that their audience recognizes. For example, if Holly Owens recommends a product, I can count on the fact that it’s non-toxic and clean and that she’s researched it.

Affiliate sales

Whether you’re promoting through regular affiliates (influencers, bloggers, YouTubers, etc.) or TikTok Shop affiliates, you still need to send product out to these people to create content from. If they’re affiliates who go live to sell your product, then you’ll need to send a lot more than you usually do!

Product Seeding

Usually around a new product launch, you want to have a network of creators who receive your product, try it, and share their experience of it. The brand, Lemme, does it brilliantly!

It’s important to understand how you’re using creators. You don’t want to pay someone who’s set up to deliver reach when you really just need content. You might overpay by thousands of dollars!

2 . How to get in touch with Creators

Once you’ve established that you’re ready to work with creators, getting in touch with them can be a tough nut to crack, especially in a way that doesn’t feel annoying to them. I’ve easily put a lot of my hours in here, both on the brand side and talking to them and seeing how they like to receive messages or what avenues of communication actually get to them. Let me give you the inside scoop.

📰IN THE NEWS

👉 Lazada Announces Suite of GenAI Features to Transform Shopping and Seller Experiences in Southeast Asia

Lazada's rollout of GenAI features marks a significant shift in how e-commerce can operate, offering a glimpse into a future where shopping is highly personalized through AI. This isn't just about purchasing but enhancing every step of the consumer journey, from discovery to post-sale support. Embrace these insights to reduce friction and elevate your customer's shopping experience.

ADVERTISEMENT OPPORTUNITY 

If your tool/service can help 49,253 DTC brands grow then you can reach out to them here: Learn more

Have any questions that you need help with?

Ask here - and look out for Fridays Issue where Ibrahim will answer them.