Breakdown of the $600 Million Dollar AG1 Funnel

DTC Playbook: AG1 Edition

The AG1 playbook is here, packed with deep insights into how this trailblazing wellness brand has redefined the DTC landscape.

Our team of experts has analyzed every part of AG1’s funnel—from their website to their influencer collaborations—and crafted expert commentary to help you learn from their phenomenal growth.

Meet AG1

A pioneer in simplified supplementation, AG1 delivers a daily dose of nutrition in a single scoop. Founded to address the complexity of wellness routines, AG1 combines 75 high-quality ingredients, ensuring convenience without compromising on health benefits. With $600 million in revenue as of 2024, AG1 has become the go-to choice for wellness enthusiasts worldwide.

AG1 has become a leader in the wellness space by focusing on three key elements that set them apart:

1. Supplementation Simplified
   AG1 replaces the need for multiple supplements with a single scoop, offering a cost-effective and convenient solution. By combining 75 high-quality ingredients, it simplifies wellness routines while delivering comprehensive nutrition.

2. Scientifically Backed Formulations
   With years of research and refinement, AG1’s efficacy is validated through clinical studies. Their transparency in showcasing results—like a 2.9x increase in healthy gut bacteria—builds trust and credibility among health-conscious consumers.

3. Endorsed by Trusted Experts
   From neuroscientist Dr. Andrew Huberman to Olympic gold medalist Allyson Felix, AG1 partners with influential figures who embody peak performance. These endorsements lend unmatched credibility and resonate deeply with their audience.

Why AG1 Stands Out
AG1’s cohesive focus on product quality, science, and endorsements has redefined the DTC wellness space. They not only simplify health but also ensure every element of their funnel is rooted in trust and transparency.

Learn how AG1 uses these strategies across:

• Ads

• Social Media

• Email Marketing

• Website

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.

If you want to reach our audience, email [email protected] or set up a call here

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