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Automate Fulfillment and Eliminate Manual Hassles

Author

Crys A.
March 27, 2025

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In today’s newsletter 

  • 7 essential GA4 metrics for ecommerce in 2025

  • Streamlining order processing in 2025

  • How Glossier’s $1.8B strategy changed influencer marketing

  • How to grow a DTC brand on Amazon

  • Latest News: Should you buy YouTube subscribers? Risk or instant fame & more…

    Let's dive into it!👇

Need FREE Strategy advice?

7 essential GA4 metrics for ecommerce in 2025

Improving conversion rates can be challenging—especially when you’re not sure which data to focus on. That’s why we’ve honed in on eight key metrics that can give you a clear picture of your ecommerce performance and help you make data-driven improvements.

1. Users and Active Users
Why It Matters: Knowing how many unique visitors and actively engaged customers are interacting with your store is crucial.
Key Takeaways:

  • Total Users: Gives you the overall reach of your marketing efforts.

  • Active Users: Shows you the customers who are truly engaging with your site.

2. Engagement Rate
Why It Matters: Engagement Rate tells you how compelling your site is. A low rate might signal issues with content, page speed, or targeting.
What to Look For:

  • Identify sessions where users are deeply interacting—spending over 10 seconds, triggering a conversion, or viewing multiple pages.

3. Average Engagement Time
Why It Matters: This metric highlights how long visitors are actively engaged on your site, excluding idle time.
How to Use It:

  • Compare high-performing pages with those that need improvement. Longer engagement typically means better content and user experience.

4. Event Count and Event Tracking
Why It Matters: In GA4, every interaction (clicks, form submissions, video plays) is tracked as an event.
How to Use It:

  • Set up custom events for actions that matter most to your business—like add-to-cart clicks, product views, or newsletter sign-ups—to get granular insights into user behavior.

5. Traffic Sources (Session Acquisition)
Why It Matters: Knowing where your customers come from—be it organic search, paid ads, direct visits, referrals, or social media—helps you allocate your marketing budget effectively.
How to Use It:

  • Focus on high-performing channels and refine your campaigns based on this data.

6. User Demographics and Tech Insights
Why It Matters: Understanding your customers’ age, gender, location, and technology preferences lets you tailor your site and marketing strategies for better engagement.
How to Use It:

  • Optimize your store for the devices and browsers your audience uses most and create personalized marketing campaigns.

7. Pages and Screens Performance
Why It Matters: This shows which pages keep visitors engaged and which pages might be causing drop-offs.
Key Metrics:

  • Page views, average engagement time, and exit rates.
    How to Use It:

  • Identify top-performing product pages and refine those with high exit rates.

8. Funnel Exploration (User Journey Analysis)
Why It Matters: Visualizing the steps from landing on your site to completing a purchase reveals where customers drop off.
How to Use It:

  • Optimize each step in your conversion funnel—from landing page to checkout—to reduce friction and boost sales.

By regularly reviewing these metrics, you’ll have a clear picture of your ecommerce performance, allowing you to make smarter, data-driven decisions. GA4 gives you the tools to not only track your progress but also to uncover opportunities for growth.

Streamlining order processing in 2025

As your business scales, manual order processing becomes a major headache. Mistakes in shipping, delays in updating inventory, and the constant juggling of multiple tasks can lead to frustrated customers and missed opportunities.

I just read Shopify’s blog post on automated order fulfillment and wanted to share some actionable insights with you. Here’s some key points from the article:

  • Seamless Integration with Fulfillment Partners:
    By connecting your store with trusted shipping and logistics apps, orders are automatically routed and shipping labels generated. This minimizes errors and frees you from tedious manual tasks—ensuring your customers get their orders faster.

  • Real-Time Inventory Management:
    Automation keeps your inventory updated across all sales channels in real time. This means you can prevent overselling and stockouts, always providing accurate product availability information and maintaining customer trust.

  • Scalability Without the Stress:
    As order volumes increase, automated systems handle the growing workload without breaking a sweat. With a streamlined process, you can focus on strategic growth and customer engagement instead of getting bogged down by operational hiccups.

These strategies aren’t just about reducing workload—they’re about building a more reliable, efficient, and customer-friendly operation. Give these ideas a try and see how even small tweaks can have a big impact on your business.

Happy automating!

How Glossier’s $1.8B strategy changed influencer marketing

Instead of chasing viral trends or celebrity endorsements, they partnered with micro-influencers who genuinely loved their products. By focusing on authenticity, high engagement, and perfect brand alignment, Glossier created a community of loyal customers who spread the word for them. Want to see the exact strategy they used to scale to $1.8B?

How to grow a DTC brand on Amazon

Growing on Amazon takes more than great products—it’s about getting in front of the right shoppers. With affiliate marketing, you can:

✅Drive high-quality traffic – Reach shoppers off Amazon by partnering with 8K+ vetted publishers, affiliates, and influencers.
✅ Control your commissions – Set CPA or CPC by product or creator to maximize ROI.
✅ Boost organic rankings – Amazon rewards external traffic with better search visibility and a 10% kickback.

📰 In the news

Buying YouTube subscribers may boost your numbers but rarely leads to real engagement or organic growth. Purchased subscribers are often bots or inactive accounts, which can hurt your channel's credibility and lead to penalties from YouTube. Authentic growth through quality content and audience interaction builds lasting engagement, higher retention, and monetization potential. Buying subscribers risks damaging trust and long-term success.

AI adoption in video creation is skyrocketing, with 41% of brands now using AI for video production, up from 18% last year. Brands are leveraging AI to streamline editing, personalize content, and scale video marketing efficiently. If you're in eCommerce or marketing, integrating AI into your video strategy can help create high-quality, personalized content faster, boosting engagement and conversions.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.