9-Figure Growth: How Ridge Wallet Scales Ads🚀

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 In today’s newsletter 

• DTC Playbook: Ridge Wallet's Ad Strategy

• Keep 4-15% more of your margins with this one tool

• The Game-Changer Every DTC Brand Needs

• MrBeast's Biggest Brand Mistakes & Lessons for Founders

• Stop Customers from Leaving: How to Spot and Prevent Churn

• Get Your Team Booked on 3.8 Million Podcasts Automatically

• Latest News: Snapchat Launches New Brand Safety Measures & more…

  Let's Dive Into It! 👇

Strengths

Bold & Attention-Grabbing Hook

• "Your wallet sucks. That’s why we invented the Ridge Wallet."

• This opening is bold, disruptive, and direct, immediately capturing attention and making the viewer curious. The conversational, almost provocative tone stands out in a crowded ad space.

Founder Story Builds Trust

• The personal introduction (“Hey, I’m Daniel, one of the founders of Ridge”) makes the brand feel authentic and relatable.

• The father-son backstory adds a human touch, reinforcing that Ridge was built to solve a real problem, not just sell a product.

Clear Problem-Solution Narrative

• The ad highlights common wallet issues (falling apart, overstuffed, bulky) and presents Ridge Wallet as the perfect fix.

• The transition from the problem to the solution is smooth, making the product feel like an essential upgrade rather than just an option.

Strong Product Differentiation & Features

• Clearly lists Ridge Wallet’s key benefits:

  • Durability (“built to last a lifetime”).

  • Modern, premium materials (carbon fiber, leather, NFL designs).

  • Slim & front-pocket fit (solving bulkiness issues).

  • RFID blocking (security feature).

  • AirTag & MagSafe compatibility (smart functionality).

• These features appeal to both practical and tech-savvy buyers.

Urgency & FOMO (Limited-Time Sale)

• “For a limited time, you can shop our sale” creates urgency, nudging viewers toward immediate action.

• Emphasizing that millions of people love the product adds social proof, making potential buyers more confident.

Risk-Free Guarantee to Reduce Friction

• “Try the Ridge today and return it within 99 days. No questions asked.”

• This removes hesitation by eliminating the risk of a bad purchase, increasing conversion rates.

Areas for Improvement

Could Personalization Be Stronger?

• The ad effectively speaks to wallet pain points, but it could lean into lifestyle benefits more:

  • Example: “Whether you’re a minimalist, a traveler, or just tired of bulky wallets, Ridge fits your life perfectly.”

• This would make the messaging feel more customized to different buyer personas.

Stronger Emotional Connection

• The ad is highly functional and benefits-driven, but adding a lifestyle or aspirational element could enhance engagement.

  • Example: “Upgrade to a wallet that works as hard as you do.”

• This makes it more than just a better wallet—it’s a statement piece.

Opportunities for Testing

1. Hook Variations:

   • Test different opening lines to see what resonates best:

     • “Still carrying a bulky wallet? It’s time for an upgrade.”

     • “Meet the last wallet you’ll ever need.”

2. Feature vs. Lifestyle-Focused Ad:

   • Compare a tech-focused version (highlighting RFID, MagSafe, durability) vs. a lifestyle-focused version (minimalist design, travel-friendly, everyday carry).

Overall Rating: 9/10 🚀

This ad nails attention-grabbing messaging, strong product differentiation, and a frictionless buying experience. A few tweaks—like stronger personalization, emotional storytelling could push it to a perfect 10/10.

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MrBeast's Biggest Brand Mistakes & Lessons for Founders

In this episode of The Diary of A CEO, Mr. Beast shares some great insights and mistakes he made while building his brand Feastables, and for all the Founders out there, this would be a great episode to watch!

Here’s the link to the tweet.

Here’s the link to the full video on Youtube.

One of the favourite things for me to talk about is how to retain your existing customers, and there’s nothing better than the subscription customers. And today, let’s talk about why these customers stop buying.

You know, churn isn’t a mystery. It’s a slow leak, and if you’re not paying attention, you’ll only notice it when your revenue starts bleeding.

Most brands react to churn after it happens—when a customer has already walked out the door. You know what’s better? Spotting the warning signs early and intervene before they leave.

Here’s how:

1. Track the Warning Signs

Customers don’t ghost you out of nowhere. They drop signals:

• Decreased engagement – Fewer site visits, unopened emails, lower purchase frequency

• Longer time between purchases – If their usual buying cycle is 30 days and they haven’t returned in 45, that’s a churn risk

• Support tickets or complaints – A rise in customer service interactions could indicate frustration

Your job? Set up automated alerts for these behaviors. Your email platform should be tracking them.

2. Fix the Gaps Before They Leave

Once you spot at-risk customers, it’s time to act:

• Win them back with hyper-personalized offers – Generic discounts won’t cut it. Use past purchase data to tailor your approach.

• Engage with valuable content – Maybe they don’t need another promo email. Try a product guide, a how-to video, or user generated content.

• Talk to them – A well timed “Hey, noticed you haven’t been around” email (or SMS) with a human touch can do wonders

3. Build Loyalty That Prevents Churn

Retention should not be just about recover, rather, making leaving feel like a bad idea.

• Subscription perks & VIP programs – Give repeat customers a reason to stay. Exclusive discounts, early access, whatever makes them feel valued.

• Frictionless experience – From checkout to post purchase support, remove every frustration. If your returns process is a nightmare, customers will churn.

• Consistent brand engagement – If the only time they hear from you is when you’re selling something, you’re setting yourself up for churn. Keep them engaged even when they’re not buying.

The Bottom Line

Churn prevention is not about the last minute retention tactics—it’s more about proactively keeping customers engaged, satisfied, and loyal. Ignore the warning signs, and you’ll always be playing catch up. Spot them early, and you’ll keep the revenue flowing..

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📰IN THE NEWS

👉Snapchat Launches New Brand Safety Measures

Snapchat is giving advertisers more control over where their ads appear, helping brands avoid unsafe or unsuitable content. This update enhances brand safety, ensuring ads don’t show up next to content that could hurt their reputation.

👉The New Era of Cookie-less Ad Targeting

With third-party cookies fading out, brands must shift to first-party data, AI-driven insights, and contextual targeting to maintain effective ad strategies. Walled gardens like Google and Meta will dominate, while privacy-focused approaches such as consent-based tracking and direct customer relationships will be crucial. Adapting now ensures you stay ahead in a more privacy-conscious digital landscape.

👉Under Armour e-commerce sales fall 20% as it pulls back on promotions

Under Armour reported declining e-commerce sales and weaker demand, signaling struggles in the competitive athleticwear market. The brand is focusing on cost-cutting and strategic adjustments to regain momentum.This underscores the need to stay agile and align with evolving consumer preferences to maintain growth.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.