6 Millions views with micro influencers

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 In today’s newsletter 

• How Spotlight Oral Care got over 6 millions views with micro influencers on TikTok

• Meta Ads: Things We Agree With

• What’s Your Biggest Ecommerce Challenge?

• DTC Playbook: Cuts Clothing Website

• “10% of sales should coming from referrals”

  Let's Dive Into It! 👇

How Spotlight Oral Care got over 6 millions views with micro influencers on TikTok

Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create videos featuring their product in action.

Spotlight got paired with 50 micro influencers per month for three months and were able to go viral with over 6 million views across videos and an impressive $30,365 EMV.

minisocial selected micro influencers who fit the customer profile for Spotlight Oral Care and together they generated over 150+ fully-licensed UGC assets for the brand to take and use across their marketing channels.

Get 15% off any minisocial project that launches before the end of February  - Get started now

Meta Ads: Things We Agree With

Badal just dropped some solid Facebook Ads insights, and we’re fully on board. If you’re running Meta ads, this thread is worth checking out.

Check it out here.

Continuing our DTC Playbook series, today we’re shining the spotlight on Cuts Clothing’s website.

While product images remain essential, Cuts has taken their user experience a step further by integrating product videos on their product pages.

One common challenge in fashion ecommerce is the “How will this look on me?” objection. 

While product images capture color and design, product videos bring garments to life by showing them in motion. This dynamic view offers shoppers a realistic sense of fit and style, helping them envision the product on themselves.

Why It Works:

• Overcoming Visual Objections: Videos reveal how Cuts Clothing drapes, moves, and adapts to different body types, directly addressing the “How will this look on me?” concern.

• Enhancing Lifestyle Appeal: By showcasing products in real-life scenarios, videos don’t just list features—they show you how your life can be better. This “show, don’t tell” approach transforms the shopping experience, making it easy for customers to imagine the product as a natural part of their daily style.

This holds true for non-fashion brands as well. Take Graza, for example. In our previous breakdown, we demonstrated how Graza’s strategy of showcasing their products in action helps customers visualize how the product enhances their everyday lives. Product videos don’t merely list features—they vividly show your audience how life becomes better when your product is part of their routine.

Action summary: Use videos on your product page to show people how your product enhances their life and also use it to answer common objections by visually showing and not telling.

“10% of sales should coming from referrals”

Hey there! I’m Luke Yarnton, Founder of The Rave and a self-proclaimed referral marketing nerd 🤓. I’m obsessed with building referral programs that unlock real value.

• I’ve studied all the best cases (like Harry’s) and worked with 300+ Shopify Plus brands

• Helped companies build “referral armies” driving 10% of revenue (most programs only do 2%)

• Generated over $5M in referral transactions this year alone

Give me 15 minutes, and I’ll show you how to tap into your customers’ networks. Plus, I’ll buy you lunch ($20 UberEats voucher)!

👉 Book a no-pressure chat with me!

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.