19 Ecommerce CRO Tests

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 In today’s newsletter 

• How Spotlight Oral Care got over 6 millions views with micro influencers on TikTok

• Want 50 Proven Replenishment Email Subject Lines?

• 19 CRO Tests Every Ecommerce Brand Should Run

• Increase Your Amazon Position Today

• CUTS’ Welcome Email: Clean, Premium… But Missing One Key Thing

  Let's Dive Into It! 👇

How Spotlight Oral Care got over 6 millions views with micro influencers on TikTok

Spotlight Oral Care partnered with minisocial to amplify their Teeth Whitening Pen on TikTok and create videos featuring their product in action.

Spotlight got paired with 50 micro influencers per month for three months and were able to go viral with over 6 million views across videos and an impressive $30,365 EMV.

minisocial selected micro influencers who fit the customer profile for Spotlight Oral Care and together they generated over 150+ fully-licensed UGC assets for the brand to take and use across their marketing channels.

Get 15% off any minisocial project that launches before the end of February  - Get started now

Want 50 Proven Replenishment Email Subject Lines?

In our last podcast, Divya the founder of Wander Beauty, stressed on the importance of sending Replenishment Emails.

This is one of the most powerful strategies to get repeat purchases and increase customer lifetime value.

In this video we share 50 proven replenishment email subject lines for you to test and increase your email open rates.

As a founder, your store’s success hinges on continuous testing.

Why?

Because the only way to improve conversion rates (and reduce customer acquisition costs over time) is to experiment, learn, and iterate.

Let that 1% average conversion rate sink in: 99 out of 100 visitors leave without buying. That’s a leaky bucket no amount of paid ads can fix.

Testing isn’t optional—it’s survival.

3 CRO Tests to Steal from the Article (With Real Examples):

1. “Exit-Intent Popups That Actually Work”
   Example: A skincare brand tested a popup offering 15% off in exchange for email signups. By timing it just as users moved to leave, they captured 22% of abandoning visitors and boosted email list growth by 200%.

2. “Simplify the Checkout Like a Pro”
   Example: A furniture retailer reduced checkout fields from 11 to 4 and added a progress bar. Result? A 31% drop in cart abandonment and a 19% increase in completed purchases.

3. “Trust Badges Aren’t Dead—They’re Just Pickier Now”
   Example: An electronics store tested placing security badges (SSL, money-back guarantee) under the “Buy Now” button instead of the footer. Conversions jumped 14%—proving placement matters as much as design.

These 3 tests are just the start. The full article dives into 16 more actionable CRO experiments—including how to optimize product pages, leverage scarcity without sleaze, and use video to slash returns.

👉 Read the full breakdown here: 19 CRO Tests Every Ecommerce Brand Should Run

PS – The best time to test was yesterday. The second-best? Right now. 🚀

Increase Your Amazon Position Today

What do brands like Magic Spoon, Unilever, and Farmacy all have in common? They’re using Stack Influence to get to the #1 page positioning on Amazon and increase their monthly revenue. With Stack Influence, you can improve your Amazon search positioning while also:

• Boosting up review rate

• Paying influencers with only products (stop negotiating fees)

• Generating real UGC (full rights image/video)

• Building brand awareness

• Completely automating the process

Get 10% OFF Today!

CUTS’ Welcome Email: Clean, Premium… But Missing One Key Thing

✅ What’s Good:

• Sleek, high-end feel—The clean design, sharp photography, and minimal copy give off premium vibes. No clutter, no fluff!

• “Cuts Club” positioning—Framing it as a club makes it feel more exclusive than just another welcome email.

• Shopping made easy—New Releases and Best Sellers for men and women, right there. No digging around.

• Smart app push—Getting people to download early is a solid move for long term retention.

• No distractions—The layout keeps the focus on shopping. No unnecessary text or gimmicks!

❌ What Can Be Better:

• No welcome offer?—Feels like a miss. Even a small incentive could get people to buy right away.

• No social proof—Would’ve been nice to see a quick flex like “Worn by athletes, founders & creatives” to build trust.

• No urgency—If people don’t have a reason to buy today, to buy now, most of them won’t.

Final Take:

It looks great and feels premium—exactly what you’d expect from CUTS. But adding a welcome offer, a little social proof, and some urgency would make this way more effective at converting first-time buyers.

Have any questions that you need help with?

Ask here - look out for Friday’s issue where Ibrahim will answer them.